Spring Professional Turkey Jobs Directory

PRODUCT MARKETING SPECIALIST

Description

Briefly ; To support  Our Client’s Tractor Product  East & Africa operation from Istanbul Hub in proposing and implementing the most applicable product offering and marketing strategies to maximize margin and share.   To analyze market/farming practices and competitors’ product offerings, in conjunction with Central support, to provide Business Managers and Distributors clear guidance on our client’s  product portfolio.

Responsibilities ;

  • Being the main reference person for the assigned product line in the organization.
  • Defining the product offering & specification based on the MEA market needs.
  • Develop and maintain communication related to the assigned product line with distributors in MEA region.
  • Competition analysis based on specifications used in each local market.
  • Preparing Price Positioning analysis for the main models in the main markets.
  • Defining the market and product gaps.
  • New product launches.
  • Working closely with the commercial training team on preparing the product raining contents
  • Provide input for product related marketing materials to be utilised centrally  within the Hub.
  • Follow-up and support Hub/Distributor marketing plans to achieve budgeted volumes & market share.
  • Support BM/BD/controller on quotation approval and day-by-day activities.
  • Act as the main interface between the distribution network and central product functions for responsible product line.
  • Making field visits to collect feedback and to understand about the market dynamics.
  • Detailed visit reports preparation.
  • Contributing to product improvement by reporting end-user experiences after filtering from technical perspective.
 
Qualifications ;
  • Degree 4 years. Engineering preferable for some candidates (to be evaluated).
  • Product background min. 2 years.
  • Agricultural background preferable.
  • Previous experience in structured and multinational companies.
  • Previous experience in the Capital Goods Industry (Agricultural business preferred).
 
Additionals;
  • Fluent English. (French will be a competitive advantage).
  • Extensive traveling.
  • International mindset.
  • Fully proficient in MS Office (Word, Excel, PowerPoint).
 
Competencies and/or Key Behaviors
 
  • Flexibility.
  • Strong interpersonal skills.
  • Ability to work under pressure.
  • Strong analytical skills.
  • Autonomous.

Requirements

Location

Istanbul - Avrupa, Spring Turkey

Contract type

Specialist

Availability

2019-04-29

Branch

ISTANBUL, Spring Turkey

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